
Joseph Smith, a restaurant owner in Guisborough, North Yorkshire, had a genius idea to tackle online reviews. He named the weekly burger specials at his diner ‘Smokin’ Joe’s’ after the people who sent in negative reviews about his food—without even visiting the restaurant! What’s the buzz about his cool move? Find out now!
Get Ready for Burger Drama
Smokin’ Joe’s posted an eating challenge on social media, and so-called haters came out swinging that the challenge was “impossible” and a “waste of food.”
When things got heated in the restaurant’s online reviews, the diner fired back, even questioning the critics’ ‘IQs.’ After the online drama, Joseph began naming his burgers after two people who dissed the place: “The Dustin” and “The Michael.”
From Hater to Burger!
Joseph claimed Dustin was trolling, but Dustin said he was just hating on food waste. It turned into a big mess over something that shouldn’t have been a big deal. Joseph’s response was a perfectly mature one: he named another burger after ‘Michael,’ who he says trolled the restaurant’s Facebook, especially the eating challenge posts.
Smokin’ Joe’s didn’t stop there, politely telling customers to “stick to McDonald’s” if they can’t handle their food!
Restaurant Owner’s Tasty Comebacks
The restaurant owner said he doesn’t like to let things slide. Rather, he hits back at comments about food challenges while keeping it funny and not too serious. Customers dig it, and the team at the diner has the right attitude at the appropriate times, thankfully.

To be fair, Joe’s does have a point—expecting a body-positive eating experience at a burger bar isn’t exactly the right expectation. Go eat some nuts and fruit instead! We’re not sure if Smokin’ Joe’s will get even more famous or if they will lose their reputation from this debacle, but we’re here to see some more online meltdowns if they do come around again!